Monday, November 22, 2010

Paste-up or Ancient Graphic Design


Although not ancient, paste-up was used before the computer came into play. In class, we created a paste-up imitation of Bradbury Thompson's Westvaco Inspirations (the "Rock Roll" pages). First I created the page with all the stuff I wanted yellow. Then on top of that, I created the page I wanted to be cyan and above that the page I wanted to be magenta on transparent paper. After that I created a page with the circle of text and final letter that I wanted to be black; again on transparent paper. Finally, I placed a piece of tissue paper above all that and wrote which colors belong to where and how dark I wanted them printed. Overall I thought this was quite tedious and if this is what it still required to be a graphic designer; I wouldn't be in this field.

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