While searching through ad designs, I found this Mtn Dew ad. I love the contrast in the black, white, and lime green colors. The neon sign typography is also eye-catching. The complex, yet attractive, image in the foreground and background help draw your attention to the ad. The Mtn Dew logo is very faint but after looking at the image for more than a few moments; your attention is drawn to it and your brain deciphers it as their logo.
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